Zhejiang Geely Holding Group Co., Ltd. (Geely Group) to 1.3 billion acquisition of 100% stake in Volvo, and March 28 with the Ford Motor Co. signed a definitive share purchase agreement, China's auto industry is a rapidly developing industry. China's richest man, Li Chuan-fu is no doubt a good example. With the improvement of people's living conditions, domestic cars gradually moved into people's lives. Then the acquisition of foreign Geely cars mean?
China's Geely not only buy 100% stake in Volvo, but also acquisition of Volvo's core technology. In this proof of the strength of China's auto industry is quite strong. Overseas M & A, China's auto industry can improve the competitiveness of the domestic market for the provision of the original technical basis for independent innovation, achieve a technological leap, and China's auto industry "going out" to provide ready-made channel, rapidly enhance China's auto and auto parts in Europe and the United States Japanese market, the ratio of innovation to solve China's auto industry facing intellectual property issues, realize you are in the automotive market in the developed countries have my zero break from the auto industry to fundamentally change China's international image.
The successful acquisition is just the first step. Geely Automobile While international operations have had some success, but after all, there is no operating experience in a multinational auto companies. How to ensure that the red Volvo as soon as possible after the acquisition, and maintain a good brand reputation, the greater the challenges yet to come.